Karyn is about to make a big change!
Each one of my clients has become a teacher, mentor, or friend. I create responsive design in the browser and write scalable copy. I enjoy working for people and businesses who value human nature, who love delighting their audience, and who care about their product. I'd love to hear your story and make something beautiful, smart and useful -- together.
Projects. I like 'em.
The brief: Imagine the future of work. The partners: IDEO and Collaborative Fund. The process: A few designers from IDEO and I designed this concept as a provocation stemming from our work with companies and organizations big and small. Inspired by our peers and our clients, WillWorkFor was born.
Communication Designer Peter Antonelli and I closed the loop of inspiration to impact by working with five local Miami startups to refine their pitch and value offer.
Interaction designer Erin Nolan and I worked with the team at Quirky to redesign their ecommerce platform, bringing storytelling and invention to the forefront. We went from sketches to launch within six weeks. Erin lead design, while I worked to rewrite product stories to make shopping snappy and delightful. Creating content and designing at the same time (with a talented friend, no less) is the ultimate treat.
Collaborative Fund and The Case Foundation asked me to design a custom Reddit skin for their social media iniative Social Citizens. I focused on making Reddit feel calm -- a daunting task to say the least. But it turned out to be a simple, day-long project that resulted in this original design.
After talking with a few experienced Redditors, they let me know that this design, while clean, might actually result in lower usage. The final design landed somewhere between a regular subreddit and this highly padded one. This was a lesson in user research for me. So, in sum, I learned some things about skinning a Reddit, and Reddit taught me some things about keeping it classic!
This interactive infographic set out to answer the question 'what is the future of healthcare?' Instead of doing something dreary about the system, politics and waste, my project partner Kevin and I decided to focus on innovation. Hence the name Healthy Dose of Imagination. We used animation to show transformation, and honed tweetable facts for sharability.
Christin Rose Palazzolo is a talented LA-based photographer. She asked me to name, brand and design her company Timepiece, which specializes in wedding images for people who want a tangible experience. I was inspired by her editorial style and looked to one of my favorite online magazine designs, Edits Quarterly, to guide the scroll for the site.
Craig Shapiro originally hired me to craft Collaborative Fund's voice, setting us apart from the typical "investor" stereotype and aligning ourselves with the startups we support. We worked with Kelli Anderson and Zach Frechette to brand us as who we are -- a few friendly humans hoping to change the world and culture by supporting and partering with entrepreneurs. I lead our infographic experiments, writing and PR, and help our portfolio with product and marketing. Now Craig and I are engaged! The ultimate collaboration if you ask me.
I worked with the editors of FastCoExist and FastCoDesign, to craft a series on the Future of Collaboration. By opening up our network of entreprenuers, we were able to curate original, first person editorial from the very people creating the change covered by Fast Company. The series published once a week for an entire year.
I've helped a few of our portfolio companies with design and partnerships. Namely, CreativeMornings! I had the pleasure of working closely with Founder Tina Roth Eisenberg and Chief Breakfast Officer Kevin Huynh for three months in Brooklyn. During that time, we secured several global partnerships, including MailChimp, Squarespace, Facebook, Adobe and Shutterstock. Plus, we did a lot of wireframing and working with OAK on a new website. This is an unbeatable team.